Maybe I have a strange sense of humor, but I find it rather amusing that gigantic Cabela's, Bass Pro, and Gander Mountain shops are popping up all over the place, at a point in time when fewer and fewer people are even going outside, let alone actually fishing and hunting. It seems like every trip I take, I find at least one new, big, "hunting gear" store littered along the highway. They obviously seem to be doing well, so I have to assume that our collective ability to spend money while we pretend to be (in this case) rugged outdoorspeople is doing better every day.
I don't know why I find it so humorous; it goes right along with the large number of 4-wheel drive SUVs zipping around that have never placed even part of a tread on a gravel road, let alone really needed to use their 4-wheel drive capability.
The less wilderness and wildlife we actually have, the more we delude ourselves that we experience it. Viva le profit!